University of South Florida
2021
EDUCATION
Bishop’s High School, Tobago
2017Bishop’s High School, Tobago
2015RECOGNITION
Nelson E. Irving Endowed ScholarshipPhotography
EXPERTISE
Web & Digital
Strategy · UI/UX · Web Design & Development · SEO · E-commerce · Booking & Integrations · Domains & Deployment
Advertising & Brand
Advertising · Creative Direction · Brand Strategy · Digital Marketing · Campaign Development
Visual Production
Photography · Cinematography · Content Creation · Post-Production
Creative Delivery
Project Management · Analytics · Cross-functional Leadership · Creative & Technical Implementation
TOOLBOX
BUILD
HTML · CSS · React · TypeScript · Three.js · GSAP · Vercel
CREATE
Photoshop · Illustrator · InDesign · Lightroom · Premiere Pro · Audition
ABOUT ME
I’m Ché — an advertiser, web/UI/UX designer and multi-disciplinary creative from Tobago.
Photography is where my creative journey started, but over the years that curiosity grew into advertising, strategy, technology, design and development. Today, I bring all of those disciplines together to help businesses turn ideas into distinctive digital experiences.
From the strategy and creative direction to the photography, interface, code, SEO and final launch, I’m most useful when I can see the whole picture. So instead of juggling multiple creatives and developers, you can bring me the idea and I can help take it from “what if?” to “it’s live.”
EXPERIENCE
15 ROLESDestination Marketing OfficerTobago Tourism Agency Ltd.
Supports integrated destination marketing across domestic, regional and international markets through campaign development, partnerships, market analysis, media evaluation and targeted promotions.
Digital Content ProducerTobago Tourism Agency Ltd.
Led community management, content creation, strategy and implementation across digital platforms to grow awareness of destination Tobago.
Systems AdministratorKK Construction & Designs Ltd.
Oversees IT, back-office systems and software to support productivity and communication across the company.
Managing DirectorTracey’s Tempting Treats Ltd.
Oversees daily operations, financial performance documentation, payroll and employee affairs across the business.
Digital Media SpecialistUSF World
Created digital and social content for students, faculty, alumni and multiple departmental programs.
Agency DirectorSAGO Agency
Led a 14-person student-run advertising agency delivering work for four real-world clients.
PhotographerStrike Magazine USF
Produced editorial photography in collaboration with the publication’s Director and Editor-in-Chief.
Communications & Marketing AssistantUSF Libraries
Curated social content, published website articles and monitored press, social and web analytics for monthly reporting.
PhotographerUSF Housing & Residential Education
Fulfilled photography requests for departments across the university’s housing and residential organization.
Director of Marketing & CommunicationsUSF Student Government
Managed Team Marketing, oversaw advertising production and supported marketing-budget and expenditure tracking.
Photo & Video Design SpecialistUSF Student Government
Produced photography and video content for departments across Student Government.
Stores Clerk IITelecommunication Services of Trinidad & Tobago
Supported inventory and stores operations within Trinidad & Tobago’s telecommunications provider.
Waiter / BartenderLa Cantina
Worked across front-of-house restaurant and bar service in Tobago.
Administrative AssistantKK Construction & Design
Supported administrative operations for the construction and design firm.
Front Office AgentGrafton Beach Resort
Supported guest services and front-office operations in Tobago’s hospitality sector.
Built modern.
I use modern web technology to build sites that load quickly, work beautifully across devices and stay ready to grow with your business.
FASTLess waiting. Better experiences.
FLEXIBLEBuilt to evolve with your business.
RELIABLEModern hosting and deployment, handled.