Design Experience by Arlene
Strategy, design and development handled from first idea to final launch.
THE PROBLEM
Design Experience by Arlene needed a digital presence that could do more than display beautiful events. The website had to position the business professionally for local and international clients, showcase its work, and give couples planning destination celebrations in Tobago a clear path from discovery to consultation.
THE APPROACH
I built the site as a fluid, visual-first portfolio that lets the work do the selling while keeping a strong search foundation underneath. Calendly and a custom inquiry flow give prospective clients a direct path from discovering the brand to starting a consultation.
WHAT I HANDLED
Planning the website around the business goals, audience and the actions visitors should take.
Designing how the website looks, feels and flows so people can find what they need without having to think about it.
Turning the strategy into the visual direction — layouts, typography, imagery and the responsive experience.
Building the working website and translating the design into fast, responsive, reliable code.
Structuring the site, content and metadata so search engines can understand it and the right people can find it.
Writing and refining website copy so the business sounds clear, useful and persuasive.
Taking the finished website live and setting up the production environment so it can be delivered reliably.
Connecting the domain, DNS and related settings so the finished site lives at the right web address.
BUILT WITH
React • Vercel • Calendly
LIVE PREVIEW
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